RALPH LAUREN'S NATION'S CONNECTION: WHAT PEOPLE HAVE TO UNDERSTAND

For decades, Ralph Lauren’s iconic American company has had a significant and sometimes complicated relationship to China. Initially capitalizing on its aspirational image of American luxury, Ralph Lauren increased its presence in the market through licensing agreements and partnerships, allowing

For decades, Ralph Lauren has kept a significant footprint in the Chinese market. At first, the strategy involved granting regional companies to produce goods bearing the well-known brand. However, ongoing shifts have highlighted a complicated situation, involving questions concerning brand prote